Name preserves iconic brand, reflects broader scope
After launching a rebranding initiative in early 2020 and consulting closely with association membership, the NEFI Board of Directors has elected to adopt the "National Energy & Fuels Institute" as the organization's new full name. The iconic NEFI brand and acronym will continue to be used in all communications.
"Since 1942, NEFI has been a leading voice for the industry and the only association to exclusively promote and defend liquid heating fuel providers at the national level," said NEFI President & CEO Sean Cota. "Formalizing this mission strengthens our ability to take on the threats confronting our industry and will help to advance the goals of the Providence Resolution," Cota said. "The enormous challenges we face -- particularly on the legislative front -- have reinforced the need for a single, direct-member national association representing wholesale and retail liquid heating fuel providers; the majority of whom are family, Main Street businesses like the one I grew up in," he added.
The public-facing announcement is being delivered to the media, policymakers and consumers via the press release shown here. Additional details on the policy considerations, industry realities and other motivating factors behind the name change will be discussed in a feature article in this month's issue of Oil & Energy.
"The NEFI Board of Directors and membership agreed that our new name needed to preserve our association's iconic brand and represent our storied legacy as well as NEFI's increasingly vital role as a national organization," said outgoing NEFI Board Chairperson Peter Aziz. "While our roots and core membership remain in the Northeast, we are excited by the prospect of assisting new retail, wholesale, and associate members from the Mid-Atlantic, Midwest and everywhere liquid heating fuels are used."
For more information, contact NEFI President & CEO Sean Cota at firstname.lastname@example.org or 617-924-1000.